To me, scents are the ultimate mysteries that hold not only our memories of the past, our moods and feelings in the present, but also our dreams for the future. Scents burn themselves into our thoughts and can truly transform how we feel.
Applying the same artistic sensibility and vision that guided me through my other creative journeys in fashion and fine arts, perfume is another invisible medium that enables me to build presence in abstraction and distill emotion into liquid form, a very powerful way to share the human spirit with others via the most visceral of senses: the sense of smell.
To achieve this dream of mine, I collaborate with some of the world’s best perfumers, combining original concepts based on my own artwork together with exceptionally high concentrations of the rarest, most precious raw materials, in order to capture these unique liquid emotions that can touch and inspire you as art does, without need for words. To me, scents are the ultimate mysteries that hold not only our memories of the past, our moods and feelings in the present, but also our dreams for the future. Scents burn themselves into our thoughts and can truly transform how we feel.
Applying the same artistic sensibility and vision that guided me through my other creative journeys in fashion and fine arts, perfume is another invisible medium that enables me to build presence in abstraction and distill emotion into liquid form, a very powerful way to share the human spirit with others via the most visceral of senses: the sense of smell.
To achieve this dream of mine, I collaborate with some of the world’s best perfumers, combining original concepts based on my own artwork together with exceptionally high concentrations of the rarest, most precious raw materials, in order to capture these unique liquid emotions that can touch and inspire you as art does, without need for words.
The Artist/Creator
Phuong Dang has long been fascinated by the power of scent. Throughout her impressive career as an artist, Phuong has used many mediums—from video to paint to makeup to photography—to communicate, and creating fragrances is one of her most personal and cherished forms of expression. Born in Vietnam, Phuong received a Masters Degree in Fine Arts at Goldsmiths University in London, and has since gone on to exhibit her tactile, visually stirring sculptural paintings around the world. As Phuong built her career as a visual artist, she privately honed her innate sense of smell by creating her own custom scents. Phuong’s ability to work and move between two different worlds, Art and perfume making, has enabled her to create a very unique perfume line with each exquisitely-crafted fragrance in the line is a result of a direct collaboration between Phuong and some of the world most celebrated perfumers, often working together in the lab. With each new creation, Phuong aspires to touch and inspire others through the most instinctive sense of all: the sense of smell. The Artist/Creator Phuong Dang has long been fascinated by the power of scent. Throughout her impressive career as an artist, Phuong has used many mediums—from video to paint to makeup to photography—to communicate, and creating fragrances is one of her most personal and cherished forms of expression. Born in Vietnam, Phuong received a Masters Degree in Fine Arts at Goldsmiths University in London, and has since gone on to exhibit her tactile, visually stirring sculptural paintings around the world. As Phuong built her career as a visual artist, she privately honed her innate sense of smell by creating her own custom scents. Phuong’s ability to work and move between two different worlds, Art and perfume making, has enabled her to create a very unique perfume line with each exquisitely-crafted fragrance in the line is a result of a direct collaboration between Phuong and some of the world most celebrated perfumers, often working together in the lab. With each new creation, Phuong aspires to touch and inspire others through the most instinctive sense of all: the sense of smell.
PHUONG DANG - ARTIST/CREATOR, BERTRAND DUCHAUFOUR - PERFUMER, MARINA JUNG Allégret - Perfumer
Bertrand Duchaufour’s now - legendary career began in the mid 80’s in Grasse, where he trained at Lautier Florasynth Group. In the quarter-century since, Duchaufour has become a true rock star of the niche perfume world where he does not compromise on quality or vision. This commitment has lead to a spectacular career full of triumphs and bestsellers, from Comme des Garçons Incense’s Avignon and Kyoto, to Amouage’s Jubilation XXV, to a 10-year journey as L’Artisan’s “Perfumer in Residence,” an unprecedented honor that has born countless fruits including Dzongkha, Nuit de Tubereuse, Timbuktu, Vanille Absoluement, and Fleur de Liane, amongst many others. Duchaufour seems unrestrained by any one style or trademark, opting instead to embrace new challenges, which often result in new successes. A true master of modern perfume. Bertrand created 9 scents for Phuong Dang Perfumes.
Marina Jung Allégret is a perfumer and consultant for Phuong Dang Perfumes, Marina Jacques Zolty, Givenchy, Christian Dior Perfumes and Frédéric Malle Perfumes. She is also a teacher at ISIPCA (Versailles Perfume Institute), where she trains new generations of young perfumers. She is also the author of Aux sources du Parfum (2016). Marina created the scent ‘Raw Secret’ for Phuong Dang Perfumes. Bertrand Duchaufour’s now - legendary career began in the mid 80’s in Grasse, where he trained at Lautier Florasynth Group. In the quarter-century since, Duchaufour has become a true rock star of the niche perfume world where he does not compromise on quality or vision. This commitment has lead to a spectacular career full of triumphs and bestsellers, from Comme des Garçons Incense’s Avignon and Kyoto, to Amouage’s Jubilation XXV, to a 10-year journey as L’Artisan’s “Perfumer in Residence,” an unprecedented honor that has born countless fruits including Dzongkha, Nuit de Tubereuse, Timbuktu, Vanille Absoluement, and Fleur de Liane, amongst many others. Duchaufour seems unrestrained by any one style or trademark, opting instead to embrace new challenges, which often result in new successes. A true master of modern perfume. Bertrand created 9 scents for Phuong Dang Perfumes.
Marina Jung Allégret is a perfumer and consultant for Phuong Dang Perfumes, Marina Jacques Zolty, Givenchy, Christian Dior Perfumes and Frédéric Malle Perfumes. She is also a teacher at ISIPCA (Versailles Perfume Institute), where she trains new generations of young perfumers. She is also the author of Aux sources du Parfum (2016). Marina created the scent ‘Raw Secret’ for Phuong Dang Perfumes.
I met Phuong in Paris. She came to share with me her very ambitious perfume project. Phuong sat down and began to talk about life, art and her painting. I listened to her words and without having to understand everything, I thought ‘we really have a sort of sensitivity in common.’ Beyond geographical distances and cultural differences, I recognize a great sensitivity, an ability to feel and a desire to touch and inspire others...Phuong has an impressive energy. She has both intuition and strength to succeed in what she wants.  As an artist, she seeks and finds... — Marina Jung Allégret
the most interesting fact was to have, for the very first time, a direct and sharp dialogue with an artist who is already very familiar with fragrances and keen in her purposes and willingness. I never before had such confidence and well understanding from a client, nor any partner I have worked with so far on this high level of a project. Phuong is an artist, moreover a painter.  As a painter myself, I could easily come into her beautiful world represented by her own paintings, by her own beautiful words describing the scents. Everything seemed so clear in her way of presenting to me on what she wanted to express. Easy path indeed. It’s the reason as well I worked so freely and with efficiency. Bravo Phuong! — Bertrand Duchaufour
The Bottle Design
The perfume bottles’ designs were specially created by Phuong Dang with an intention to “convey more with less” by reducing everything down to their essential elements. They bring a sentiment of truth and express the essence of emotion through form, while letting the exceptional scent inside express the soul. The bottles are minimal and sculptural, yet full of contrast between dark and light, movement and stillness, strength and sensuality. They are all hand-blown by a master glassmaker. The Bottle Design
The perfume bottles’ designs were specially created by Phuong Dang with an intention to “convey more with less” by reducing everything down to their essential elements. They bring a sentiment of truth and express the essence of emotion through form, while letting the exceptional scent inside express the soul. The bottles are minimal and sculptural, yet full of contrast between dark and light, movement and stillness, strength and sensuality. They are all hand-blown by a master glassmaker.