“To me, scents are the ultimate mysteries that hold not only our reflections of the past, our moods and feelings in the present, but also our dreams for the future. Scents burn themselves into our thoughts and can truly transform how we feel.
Applying the same artistic sensibility and vision that guided me through my other creative journeys in fashion and fine arts, perfume is another invisible medium that enables me to build presence in abstraction and distill emotion into liquid form, a very powerful way to share the human spirit with others via the most visceral of senses: the sense of smell.
To achieve this dream of mine, I collaborate with some of the world’s best perfumers, combining my original artistic concepts, together with exceptionally high concentrations of the rarest, most precious raw materials, to capture these unique liquid emotions that can touch and inspire you as art does, without need for words.”
Phuong Dang has long been fascinated by the power of scent. Throughout her impressive career as an artist, Phuong has used many mediums —from video to paint to make up to photography— to communicate, and creating fragrances is one of her most personal and cherished forms of expression.
Born in Vietnam, Phuong received a Masters Degree in Fine Arts at Goldsmiths University in London, and has since gone on to exhibit her tactile, visually stirring sculptural paintings around the world.
As Phuong built her career as a visual artist, she privately honed her innate sense of smell by creating her own custom scents. Phuong's ability to work and move between two different worlds, Art and perfume making, has enabled her to create a very unique perfume line with each exquisitely-crafted fragrance in the line is a result of a direct collaboration between Phuong and some of the world most celebrated perfumers, often working together in the lab. With each new creation, Phuong aspires to touch and inspire others through the most instinctive sense of all: the sense of smell.
Bertrand Duchaufour is one of the most recognised and respected perfumers, whose legendary career began in the mid 80’s in Grasse, where he trained at Lautier Florasynth Group. He was expected to become a geologist like his father until he smelt his girlfriend’s Chanel No19, which launched his new obsession. In the quarter-century since, Duchaufour has become a true rock star of the niche perfume world, where he does not compromise on quality or vision. This commitment has lead to a an expansive repertoire, full of triumphs and bestsellers, from Comme des Garcons Avignon and Kyoto, to Amouage’s Jubilation XXV, to a 10-year journey as L’Artisan’s “Perfumer in Residence”, an unprecedented honor that has born countless fruits including Dzongkha, Nuit de Tubereuse, Timbuktu, Vanille Absoluement, and Fleur de Liane, amongst many others.
Duchaufour seems unrestrained by any one style or trademark, opting instead to embrace new challenges, which often result in new successes. A true master of modern perfume.
"What I created through this beautiful Phuong Dang perfumes line is the most original and qualitative I ever made. I have not worked with beautiful raw materials in such big quantities before! I had to surpass myself and push all my capacities of imagination for expressing with the best efficiently possible all their virtues. It was a wonderful challenge!”
“…The most interesting fact was to have, for the very first time, a direct and sharp dialogue with an artist who is already very familiar with fragrances and keen in her purposes and willingness. I never had before such confidence and well understanding from a client or any partner I have worked with so far. Phuong is an artist, moreover a painter. As a painter myself, I could easily come into her beautiful world represented by her own paintings, by her own beautiful words describing the scents. Everything seemed so clear in her way of presenting to me on what she wanted to express. Easy path indeed. It's the reason as well I worked so freely and with efficiency. Bravo Phuong."
— BERTRAND DUCHAUFOUR
Mark Buxton is considered one of the most gifted and prolific perfumers in the world. His talent was spotted when he entered a German TV show to identify 600 unlabelled perfumes from their smell alone, as the result of which the 21 year old Buxton was offerred a traineeship at Haarman & Reimer (Symrise) in Paris, where he now lives and creates fine fragrances for more than 25 years. Besides his well-known creations for the houses of Givenchy, Paco Rabanne, Versace, Chopard, and Cartier, he is best-known for defining the Commes Des Garcons style, including the original CDG in 1994 and the perpetually popular CDG 2 in 1999.
His handwriting in perfumery is short, direct, yet always leave many traces for imagination.
“A fantastic experience getting to know Phuong and having the pleasure working with her, a permanent exchange of emotions and orders. Like a perfect ping pong game, where the ball never drops out of bounds.”
— MARK BUXTON
The bottle, with its own unique mould, was designed by Phuong Dang with the intension to "convery more with less" by reducing everything down to its essential elements. Each bottle brings a sentiment of truth and expresses the essence of emotion though form, while letting the exceptional scent inside express the soul. They are minimal, sculptural, yet full of contrast between dark and light, movement and stillness, strenght and sensuality.
The bottles are all hand-finished by a master glassmaker from France.